{"id":1615,"date":"2025-11-26T11:35:40","date_gmt":"2025-11-26T10:35:40","guid":{"rendered":"https:\/\/pt.wubook.net\/blog\/?p=1615"},"modified":"2026-01-23T12:25:05","modified_gmt":"2026-01-23T11:25:05","slug":"https-wubook-net-blog-yield-management-software-for-zak-hotels-to-increase-your-revenue","status":"publish","type":"post","link":"https:\/\/pt.wubook.net\/blog\/https-wubook-net-blog-yield-management-software-for-zak-hotels-to-increase-your-revenue","title":{"rendered":"Gest\u00e3o de yield hoteleiro: o que \u00e9 e como geri-lo com o Zak da WuBook"},"content":{"rendered":"\n

Caros WuBookers, provavelmente j\u00e1 ouviram falar de yield management<\/strong>, uma pr\u00e1tica muito comum na ind\u00fastria, mas frequentemente confundida com outra estrat\u00e9gia igualmente popular: o revenue management<\/strong>. Neste artigo, vamos esclarecer as principais diferen\u00e7as entre ambos, para compreender melhor o que \u00e9 o yield management e por que um software dedicado<\/strong> \u00e9 essencial para geri-lo eficazmente.<\/p>\n\n\n\n

O que \u00e9 yield management na hotelaria?<\/strong><\/h2>\n\n\n\n

\u201cYield\u201d equivale a \u201cretorno\u201d, portanto yield management<\/strong> significa literalmente gest\u00e3o do retorno<\/strong>.<\/p>\n\n\n\n

\u00c9 uma t\u00e9cnica para maximizar lucros que tem sido utilizada desde os anos 70 pelas companhias a\u00e9reas americanas, para otimizar custos fixos. Um avi\u00e3o pode voar com 50% ou 100% dos seus passageiros: criando regras de venda flex\u00edveis que permitem preencher todos os lugares (mesmo a pre\u00e7os reduzidos), os custos fixos baixam e as receitas aumentam.<\/p>\n\n\n\n

O mesmo se aplica a um hotel ou B&B. O yield management<\/strong> \u00e9, na pr\u00e1tica, uma estrat\u00e9gia de pre\u00e7os que permite variar a oferta para atingir a margem m\u00e1xima poss\u00edvel<\/strong>.<\/p>\n\n\n\n

A f\u00f3rmula do yield management<\/strong><\/h3>\n\n\n\n

Tal como outros KPIs essenciais para hot\u00e9is, o yield management \u00e9 calculado com uma f\u00f3rmula matem\u00e1tica:<\/p>\n\n\n\n

Yield = Receita m\u00e1xima potencial \/ Receita gerada\u200b \u00d7 100<\/strong><\/p>\n\n\n\n

Exemplo:<\/p>\n\n\n\n


<\/strong> O \u201cJohn Tourism Boutique Hotel\u201d tem 10 quartos e, em \u00e9poca alta, cobra uma tarifa m\u00e9dia di\u00e1ria (ADR) de 150\u20ac. A receita m\u00e1xima potencial di\u00e1ria \u00e9:<\/p>\n\n\n\n

10 \u00d7 150\u20ac = 1.500\u20ac<\/p>\n\n\n\n

Numa determinada noite, o hotel vende 7 quartos, gerando:<\/p>\n\n\n\n

7 \u00d7 150\u20ac = 1.050\u20ac<\/p>\n\n\n\n

O yield ser\u00e1, portanto:<\/p>\n\n\n\n

1.050\u20ac \/ 1.500\u20ac \u00d7 100 = 70%<\/p>\n\n\n\n

Medir o yield permite avaliar o desempenho do hotel <\/strong>e fazer altera\u00e7\u00f5es estrat\u00e9gicas <\/strong>ao plano de pre\u00e7os, considerando v\u00e1rios fatores-chave.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Vari\u00e1veis a considerar na previs\u00e3o da procura<\/strong><\/h3>\n\n\n\n

O yield management baseia-se em m\u00faltiplos fatores<\/strong> que influenciam a procura e, consequentemente, as vendas e receitas:<\/p>\n\n\n\n

    \n
  • Sazonalidade:<\/strong> o n\u00famero de reservas varia conforme a \u00e9poca; conhecer os per\u00edodos de maior e menor fluxo de h\u00f3spedes ajuda a prever a procura.
    <\/li>\n\n\n\n
  • Tend\u00eancias e eventos:<\/strong> experi\u00eancias tur\u00edsticas recentes, turismo gastron\u00f3mico ou cultural, eventos e iniciativas comerciais atraem h\u00f3spedes espec\u00edficos.
    <\/li>\n\n\n\n
  • Tipos de h\u00f3spedes:<\/strong> nem todos os h\u00f3spedes t\u00eam o mesmo comportamento; viajantes de neg\u00f3cios tendem a ser menos sens\u00edveis ao pre\u00e7o e reservam com menos anteced\u00eancia que turistas de lazer.
    <\/li>\n\n\n\n
  • Concorr\u00eancia:<\/strong> a satura\u00e7\u00e3o de oferta num destino influencia a ocupa\u00e7\u00e3o e a facilidade de atrair clientes.
    <\/li>\n<\/ul>\n\n\n\n

    Perante este cen\u00e1rio complexo, o setor recorre a ferramentas de an\u00e1lise e previs\u00e3o cada vez mais sofisticadas, especialmente em neg\u00f3cios maiores e estruturados.<\/p>\n\n\n\n

    Yield vs. Revenue Management: quais as diferen\u00e7as?<\/strong><\/h2>\n\n\n\n

    Com o tempo, o conceito de yield management evoluiu para o mais sofisticado revenue management<\/strong>.<\/p>\n\n\n\n

      \n
    • Revenue management<\/strong> considera uma ampla gama de m\u00e9tricas: tend\u00eancias de mercado, pre\u00e7os da concorr\u00eancia, segmentos de clientes e muito mais. N\u00e3o se limita ao pre\u00e7o dos quartos, mas tamb\u00e9m abrange extras<\/strong> (servi\u00e7os adicionais, pacotes, descontos em experi\u00eancias, spa, limpezas adicionais, etc.). Em organiza\u00e7\u00f5es maiores, o Revenue Manager utiliza sistemas espec\u00edficos (RMS) para prever a procura e atualizar a oferta dinamicamente.
      <\/li>\n\n\n\n
    • Yield management<\/strong>, por outro lado, foca-se na gest\u00e3o do invent\u00e1rio<\/strong>, ou seja, o n\u00famero finito de quartos, e procura vend\u00ea-los ao melhor pre\u00e7o poss\u00edvel num determinado per\u00edodo para maximizar lucro. \u00c9 uma forma mais simplificada de revenue management, adequada para hot\u00e9is pequenos ou m\u00e9dios que queiram otimizar lucros com base na sua pr\u00f3pria experi\u00eancia.
      <\/li>\n<\/ul>\n\n\n\n

      Analisando os dados, \u00e9 poss\u00edvel criar regras de venda diversificadas e vari\u00e1veis<\/strong>, que podem ser testadas com software de yield management integrado no PMS.<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Software Yield Manager para hot\u00e9is: o que \u00e9 e como funciona no Zak da WuBook<\/strong><\/h2>\n\n\n\n

      O Zak<\/strong>, PMS da WuBook, inclui um sistema automatizado de controlo de tarifas<\/strong>. Com o m\u00f3dulo Yield Manager<\/strong>, \u00e9 poss\u00edvel aumentar ou reduzir pre\u00e7os de quartos em todos os canais de venda, conforme varia a disponibilidade e as reservas recebidas.<\/p>\n\n\n\n

      \u00c9 uma ferramenta poderosa e altamente flex\u00edvel: as regras podem ser aplicadas a um \u00fanico quarto (produto) ou a todos os quartos, e podem ser diversificadas e personalizadas.<\/p>\n\n\n\n

      Que par\u00e2metros podem ser alterados para criar regras no Zak<\/strong><\/h3>\n\n\n\n

      Ap\u00f3s nomear a regra (ex.: \u201cNatal 2025\u201d, vis\u00edvel apenas para si), pode definir:<\/p>\n\n\n\n

        \n
      • Tarifa(s):<\/strong> sobre as quais a regra atua;
        <\/li>\n\n\n\n
      • Produto(s):<\/strong> um ou mais quartos escolhidos;
        <\/li>\n\n\n\n
      • Varia\u00e7\u00e3o de pre\u00e7o:<\/strong> fixa ou percentual, positiva ou negativa;
        <\/li>\n\n\n\n
      • Intervalo de tempo:<\/strong> datas de estadia em que a regra \u00e9 v\u00e1lida (ex.: 23\/12 a 27\/12);
        <\/li>\n\n\n\n
      • Dias da semana:<\/strong> dentro do intervalo, quando a regra se aplica (ex.: apenas fins de semana);
        <\/li>\n\n\n\n
      • Faixa de disponibilidade:<\/strong> m\u00ednimo e m\u00e1ximo de quartos ou tipos de quartos para ativar a regra.
        <\/li>\n<\/ul>\n\n\n\n

        Par\u00e2metros avan\u00e7ados e opcionais:<\/p>\n\n\n\n

          \n
        • Janela temporal:<\/strong> dura\u00e7\u00e3o da regra ao longo do tempo;
          <\/li>\n\n\n\n
        • Velocidade de vendas:<\/strong> n\u00famero de reservas num per\u00edodo que dispara a regra.<\/li>\n<\/ul>\n\n\n\n

          Como definir regras no Zak<\/strong><\/h3>\n\n\n\n

          O Zak foi desenhado para simplificar opera\u00e7\u00f5es complexas, incluindo yield management. O processo b\u00e1sico \u00e9:<\/p>\n\n\n\n

            \n
          1. Analisar dados hist\u00f3ricos:<\/strong> dispon\u00edvel em poucos cliques atrav\u00e9s das estat\u00edsticas do PMS.
            <\/li>\n\n\n\n
          2. Criar plano de pre\u00e7os din\u00e2mico:<\/strong> considerando sazonalidade e estruturando tarifas atrativas para cada dia e tipo de quarto.
            <\/li>\n\n\n\n
          3. Publicar pre\u00e7os e definir regras de distribui\u00e7\u00e3o:<\/strong> ex.: tarifas early bird, last minute, ou ajuste de pre\u00e7os com base na velocidade de vendas.
            <\/li>\n<\/ol>\n\n\n\n

            As regras podem ser hierarquizadas e removidas a qualquer momento; o sistema restaura automaticamente o pre\u00e7o inicial. Os benef\u00edcios operacionais e econ\u00f3micos s\u00e3o significativos<\/strong>.<\/p>\n\n\n\n

            Exemplos e estrat\u00e9gias de yield management<\/strong><\/h2>\n\n\n\n

            N\u00e3o existe uma estrat\u00e9gia \u00fanica; cada neg\u00f3cio tem o seu invent\u00e1rio e lucro \u00f3timo. O software Zak permite liberdade para testar e personalizar:<\/p>\n\n\n\n

              \n
            • Hotel de praia:<\/strong> aumenta 10% a tarifa m\u00e9dia de quartos duplos de junho a setembro, apenas se ocupa\u00e7\u00e3o >70% e com janela de reserva de 5 dias (last minute).
              <\/li>\n\n\n\n
            • Hotel de neg\u00f3cios:<\/strong> reduz 10% tarifas do fim de semana se ocupa\u00e7\u00e3o <60% e reservas at\u00e9 7 dias antes, incentivando reservas que geram lucro em vez de deixar quartos vazios.<\/li>\n<\/ul>\n\n\n\n
              \"\"<\/figure>\n\n\n\n

              Vantagens do Yield Management com Zak<\/strong><\/h2>\n\n\n\n

              O software de yield management \u00e9 essencial para aumentar reservas. Mesmo pequenas propriedades podem experimentar estrat\u00e9gias simples de otimiza\u00e7\u00e3o de receitas, incluindo:<\/p>\n\n\n\n

                \n
              • Configura\u00e7\u00e3o flex\u00edvel de regras e pre\u00e7os;
                <\/li>\n\n\n\n
              • Aumento\/redu\u00e7\u00e3o de tarifas para reservas antecipadas ou last minute;
                <\/li>\n\n\n\n
              • Ajuste de pre\u00e7os com base na velocidade de vendas;
                <\/li>\n\n\n\n
              • Atualiza\u00e7\u00f5es em tempo real, sincronizadas com planners, calend\u00e1rios e mais de 100 OTAs;
                <\/li>\n\n\n\n
              • Coleta de dados para previs\u00f5es e estrat\u00e9gias cada vez mais precisas.
                <\/li>\n<\/ul>\n\n\n\n

                Eleve as suas estrat\u00e9gias de marketing hoteleiro<\/strong>, otimize vendas e aumente margens com o Zak!<\/p>\n","protected":false},"excerpt":{"rendered":"

                Caros WuBookers, provavelmente j\u00e1 ouviram falar de yield management, uma pr\u00e1tica muito comum na ind\u00fastria, mas frequentemente confundida…<\/p>\n","protected":false},"author":18,"featured_media":1618,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-1615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wubook","content-wrap"],"yoast_head":"\nyield management para hot\u00e9is: o que \u00e9, exemplos e ferramentas - WuBook Blog<\/title>\n<meta name=\"description\" content=\"O yield management para hot\u00e9is permite maximizar a receita dos quartos e aumentar os lucros. 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